Description
For years western society has accepted that the CV has been the benchmark to gauge the quantitative area of “WHAT” people can do, by looking at education, training, experience and references, but this misses out the ever more important qualitative aspects of “WHY” and “HOW”.

It is increasingly important to know more about these qualitative areas of “WHY” and “HOW”, such as behaviour, attitudes, motivators and values when working with family people and planning for the future. This involves ;-
o identifying the best members of the family for management
o other staff,
o recruitment of new management
o identifying training needs for everyone
o finding ways to improve communication between family members and staff
o putting together project teams
o changing a company’s culture.

Behavioural research suggests that the most effective people are those who understand themselves, both their strengths and weaknesses, so they can develop strategies to meet the demands of their environment.

Benefits
• The profiles simple and easy to take – 10 minutes on the internet, at home or at work
• Almost instant feedback – online versions are emailed back in about 30 seconds
• Totally confidential and personal to you i.e. nobody but the individual is involved
• Are uncannily accurate – see on paper the individual characteristics of people
• Builds bridges
• Saves loads of time and money when explaining:-

• To family, directors and managers about different people’s characteristics, what’s important to every individual
• What better and different ways there are of communicating
• What sort of person is needed on a Project Team
• Who would be the best person for a particular job
• Who to employ when recruiting staff
• What personal development is needed

Reports available
• Personal Interests, Attitudes and Values – the reasons how people change their
performance at work and play, by looking at what’s inside, not what the
mask is on the outside.
• DISC Employee Manager – clarifies individual behavioural and communication
styles and employee-manager relationships

The reports measure how people:
• communicate and influence others to their point of view
• respond to challenges, the pace of the environment, to rules and procedures
• choose to do their job
• bring their values to the organization
• perceive themselves and others, and how they fit into society
• place value on the “useful” things in life, art, systems, knowledge, society and power
• can develop themselves

©William Barron
Creating Insight
February 2001
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