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William's Blog "Enoughism" by John Naish
William's Blog "Enoughism" by John Naish | "Enoughism" by John Naish |
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John Naish has recently published a book called “Enoughism”, which as you might have guessed is aimed for all of us at these difficult recessionary times, as well as helping the environment. So before flashing the cash and parting with hard earned income, as well as helping the Planet, here are three of the basic laws when shopping… there are more in his book…
Men can only take 70 minutes of shopping before.. take your husband or boyfriend with you as men’s stress level soar during a hectic shopping spree and studies indicate that men and women can shop together about 70 minutes before they start to row. The research is unsure why this is so, but it could be due to men defaulting to quick decisions and knowing what they want, whilst ladies tend to “converse and talk ” out the whole investigation process over a longer period of time… Beware of the seductive colours especially at Christmas and sales as retailers tend to strike our attention by using red and white labels for the January sales items, as they are associated with Christmas and good times. Red is also associated with emotions and love but maybe we need to remember that red also stands for danger! Take cash and save money - and studies have shown that playing with cash at the till is much more painful than having your credit card swiped. Personal feelings on this matter of counting cash, is that when I see and feel those notes there is much more of “am I spending my cash wisely” feeling going on in my head. Certainly giving out the number online is too simple and easy a way of spending tens and hundreds of £’s. Ummm maybe there’s a lesson for me here as well. John Naish in his book also suggests that before you buy that consumer thing, ask yourself these nine questions.. · Do I really need this “consumer thing” rather than simply want it?· Has my desire for this “consumer thing” been planted by marketing techniques?· Do I want this “consumer thing” because I want to be fitter, to be cleverer, more leisured or just look cooler? If so, will this “consumer thing” really work that miracle?· Is there any other way that I could achieve my goal with out accruing more stuff?· How many more hours will I have to work to pay for a this “consumer thing”? What else could I do with that working time that would bring me more fulfilment than the consumer item?· Is there anything I already own that I could substitute for this “consumer thing”?· Do I really want dust, dry-clean, pay to have it serviced or otherwise maintain this “consumer thing”?· If I'm replacing something that I have already got, what's really wrong with the old one?· If I really do need this “consumer thing” is there any way I can obtain it on a free-site, or to borrow it from a friend, neighbour or relative? Extracted from Enoughism by John Naish |